Data protection

1) Introduction and contact details of the responsible party

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data that can be used to personally identify you.

1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is AIM2 GbR, Humboldtstraße 6, 70178 Stuttgart, Germany, Tel.: +49 1573 9457333, Email: info@aimfurniture.de. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

When you simply browse our website for informational purposes, i.e., without registering or otherwise providing us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our visited website
• Date and time of access
• Amount of data sent in bytes
• Source/referrer from which you accessed this page
• Browser used
• Operating system used
• IP address used (possibly in anonymized form)

The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to subsequently review the server log files should there be concrete indications of unlawful use.

3) Hosting & Content Delivery Network

Shopify

We use the system of the following provider for hosting our website and displaying the page content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

To make your visit to our website more enjoyable and to enable the use of certain features, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for a longer period and allow us to save your website settings (so-called "persistent cookies"). In the latter case, you can find information about the storage duration in your web browser's cookie settings.

If any of the cookies we use process personal data, this processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

You can configure your browser to notify you when cookies are set and allow you to decide whether to accept them individually, or to exclude the acceptance of cookies in certain cases or entirely.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Making contact

When you contact us (e.g. via contact form or email), personal data is processed – exclusively for the purpose of processing and responding to your request and only to the extent necessary.

The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Article 6(1)(f) GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted when it is clear from the circumstances that the matter has been resolved and provided that no statutory retention obligations apply.

6) Use of customer data for direct marketing

6.1 Registration for our email newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send you the newsletter is your email address. Providing any further information is voluntary and is used to personalize our communications with you. We use the double opt-in procedure for newsletter distribution, which ensures that you only receive newsletters after you have explicitly confirmed your consent to receive them by clicking a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR. We store your IP address, which is registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the data controller named above. After unsubscribing, your email address will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, which we will inform you about in this privacy policy.

6.2 Sending the email newsletter to existing customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our product range via email. According to Section 7 Paragraph 3 of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. The data processing is based solely on our legitimate interest in personalized direct marketing pursuant to Article 6 Paragraph 1 Letter f of the GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails.

You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the data controller named at the beginning of this document. You will only incur transmission costs at the basic rates for this. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

6.3 Shopping cart reminders via email

If you cancel your purchase with us before completing your order, you have the option of receiving a one-time email reminder about the contents of your virtual shopping cart.

The only mandatory information required to send you this reminder is your email address. Providing further information is voluntary and may be used to personalize our communications with you. We use a double opt-in procedure for sending emails, which ensures that you only receive a notification after you have explicitly confirmed your consent by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR for sending you a shopping cart reminder. We store your IP address, registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for this purpose.

You can unsubscribe from shopping cart reminders at any time by sending a message to the responsible party mentioned above. After unsubscribing, your email address will be immediately deleted from our mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope, which is permitted by law and about which we inform you in this statement.

6.4 Advertising by postal mail
Based on our legitimate interest in personalized direct marketing, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you within the framework of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business designation in accordance with Art. 6 para. 1 lit. f GDPR and to use it for sending you interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time.

7) Data processing for order processing

Insofar as necessary for the processing of the contract for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact details you provided when placing your order in order to inform you personally in accordance with our legal information obligations pursuant to Art. 6 para. 1 lit. c GDPR. Your contact details will be used strictly for the purpose of notifying you about updates we owe you and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in fulfilling concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8) Web analytics services

Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, Google (Universal) Analytics sets cookies when you visit the website. These cookies are small text files stored on your device and collect certain information. This information includes your IP address, which Google, however, shortens by removing the last digits to prevent direct identification of individuals.

The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics, which is shortened, will not be merged with other Google data. The data collected through the use of Google (Universal) Analytics is stored for two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information regarding Google (Universal) Analytics can be found at https://business.safety.google /intl /de /privacy / , https://policies.google.com/privacy ?hl=de &gl=de  and under https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google (Universal) Analytics uses the special feature "demographics" to generate statistics about the age, gender, and interests of website visitors. This is achieved by analyzing advertising and information from third-party providers. This allows for the identification of target audiences for marketing activities. However, the collected data cannot be linked to any specific individual and is deleted after a storage period of two months.

Google Signals
As an extension to Google (Universal) Analytics, this website may use Google Signals to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized advertising" feature in your Google account settings. Follow the instructions on this page: https://support.google.com /My-Ad-Center-Help /answer /12155764 ?hl=de
For more information about Google Signals, please see the following link: https://support.google.com /analytics /answer /7532985 ?hl=de

UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" function may be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 para. 1 lit. a GDPR, have created an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

9) Retargeting/remarketing and conversion tracking

Meta Pixel with extended data matching

Within our online service, we use the "Meta Pixel" service from the following provider in extended data matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

When a user clicks on one of our ads on Facebook or Instagram, the URL of our linked page is extended with a parameter using "Meta Pixel." This URL parameter is then entered into the user's browser after redirection via a cookie set by our linked page itself. Furthermore, this cookie collects specific customer data, such as the email address, which we collect on our website linked to the Facebook or Instagram ad during processes like purchases, account logins, or registrations (extended matching). The cookie is then read and enables the transmission of the data, including the specific customer data, to Meta.

We use "Meta Pixel" with advanced matching to make our advertisements (so-called "Ads") on Facebook and/or Instagram more effective and to ensure that they match the interests of users or have certain characteristics (e.g. interests in certain topics or products, which are determined based on the websites visited) that we transmit to Meta (so-called "Custom Audiences").

Furthermore, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an ad (conversion). Compared to the standard "Meta Pixel" feature, the enhanced matching function helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Meta, so that it can be associated with the respective user profile and Meta can use the data for its own advertising purposes in accordance with Meta's data usage policy ( https://www.facebook.com/about/privacy/). ) can use the data. This data can enable Meta and its partners to display ads on and off Facebook.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to and stored on a Meta server; in this context, data may also be transferred to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

10) Page functionalities

10.1 Adobe Fonts (Typekit)

This website uses web fonts from the following provider for consistent font display: Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA

When you access a page, your browser loads the necessary web fonts into its browser cache to display text and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

The processing of personal data during the connection process with the font provider will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

10.2 Fonts.com

This website uses web fonts from the following provider for consistent font display: Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, MA 01801, USA

When you access a page, your browser loads the necessary web fonts into its browser cache to display text and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

The processing of personal data during the connection process with the font provider will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

10.3 MyFonts

This website uses web fonts from the following provider for consistent font display: Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, MA 01801, USA

When you access a page, your browser loads the necessary web fonts into its browser cache to display text and fonts correctly and establishes a direct connection to the provider's servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

The processing of personal data during the connection process with the font provider will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

10.4 Google reCAPTCHA

This website uses the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA.

The provider uses "Google Fonts" for the visual design of the CAPTCHA window; that is, fonts downloaded from the internet by Google. No further information is processed beyond what is already transmitted to Google via the reCAPTCHA functionality.

The service checks whether an entry is made by a natural person or is being misused through automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type, as well as the date and duration of the visit, and transmits this information to the provider's servers for analysis. Cookies, small text files stored in the browser of the device, may be used in this process.

If the processing described above is based on cookies, these will only be set if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in establishing individual responsibility on the Internet and preventing misuse and spam in accordance with Art. 6 para. 1 lit. f GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

Further information on Google's privacy policy can be found here: https://business.safety.google /intl /de /privacy /

10.5 Google Translate

This website uses the "Google Translate" service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") via an API integration. To automatically display the translation according to your chosen language, your browser connects to Google's servers. In doing so, certain browser information, including your IP address, is transmitted to Google.

Google may use so-called "cookies," small text files that are stored on your device, to save your language preferences. The information generated by the cookie about your use of this website (including your truncated IP address) is generally transmitted to and stored on a Google server.

The processing described above may also involve the transfer of data to the servers of Google LLC in the USA.

If cookies are also set when using Google Translate, the processing described above will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

If no cookies are set, processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the wide-reaching design of our website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

Further information on Google's privacy policy can be found here: https://business.safety.google /intl /de /privacy /

11) Rights of the data subject

11.1 The applicable data protection law grants you the following rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising these rights:

• Right of access pursuant to Art. 15 GDPR;
• Right to rectification pursuant to Article 16 GDPR;
• Right to erasure pursuant to Article 17 GDPR;
• Right to restriction of processing pursuant to Article 18 GDPR;
• Right to information pursuant to Article 19 GDPR;
• Right to data portability pursuant to Art. 20 GDPR;
• Right to withdraw consent pursuant to Art. 7 para. 3 GDPR;
• Right to lodge a complaint pursuant to Article 77 GDPR.

11.2 Right of objection

If we process your personal data based on our overriding legitimate interest as part of a balancing of interests, you have the right to object to this processing at any time, on grounds relating to your particular situation, with effect for the future.

If you exercise your right to object, we will cease processing the data in question. However, further processing remains possible if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing serves the purpose of establishing, exercising or defending legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. You can exercise your right to object as described above.

If you exercise your right to object, we will cease processing the data in question for direct marketing purposes.

12) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you withdraw your consent.

If statutory retention periods exist for data processed in the context of contractual or quasi-contractual obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for the performance of a contract or for initiating a contract and/or we no longer have a legitimate interest in its continued storage.

When processing personal data on the basis of Article 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Article 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of establishing, exercising or defending legal claims.

When processing personal data for direct marketing purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.